Book marketing for selfpublished authors explore the. If you are just starting your self publishing journey you might as well get our 2018s best self publishing resources article. Fauzia burke, author of online marketing for busy authors, is the founder and president of fsb associates, an online book publicity firm, cofounder of pub site, a platform for building author websites, and a consultant and coach for authors who need help navigating the book marketing and publicity landscape. Book marketing and selfpromotion resources iuniverse. Some time ago, i published a piece telling aspiring authors ten reasons you should skip traditional publishers and self publish ebooks instead. Book marketing tips for selfpublished authors bookbaby.
Be very careful who you trust with your name and your brand. Marketing takes planning, organization, and consistent action. If you want to build sales, you need to make your self published book stand out and grab your audiences attention. Experience proven results for self published books. Check out these resources for aspiring and self published authors.
However, traditional publishers are now cutting back on their book marketing budgets, so more and more of their contracted authors are having to use social media to promote their books as well. If you dont want to be that guy and, believe me, you dont want to be that guy then you have to get started marketing your book as soon as possible. If you want your self published book to sell, a marketing plan is a must. The first step to ensure a great marketing plan is by writing a great book. Your marketing efforts will be focused on the most promising leads, and your customers are more likely to spread the word about your brand yes if you are a self publishing author, you are a brand too. Book marketing for authors self publishing through amazon. For many self published authors, book marketing can be intimidating. If theres one question that is eternal and ongoing in our author community, then its how to sell more books sales are always on our mind and wherever we are in the bestseller chart, we look a little enviously at those above us in this article, we have ideas and solutions for you 50 of them in fact which should be more than enough ways to promote your book. Top 10 selfpublishing companies for firsttime authors. Dan smith is ceo and founder of smith publicity, the most prolific book marketing agency in the publishing industry, with over 3,000 books promoted since 1997. What does it take to promote your selfpublished book. Your book will be competing with thousands of other titles in your genre.
But however youre coming around to being an author, understanding the traditional functions of book marketing will help you navigate the publication of. Many, if not most authors who self publish for the first time make mistakes. Book marketing strategies and ideas for self published authors. Just like learning to write well and honing your craft, marketing also takes education and preparation but iuniverse is here to help. Boost your book s success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors. Marketing your book for selfpublishers and indie authors. The ultimate book marketing timeline for indie authors. We are experienced book marketing professionals who have been working with authors and publishers for years. Book marketing for selfpublished authors stafford, joel on. Ebooks themselves make up close to 40% of all books sold, and in 2018 they are set to outsell print books in the us. Top 5 book marketing services for selfpublished authors. Authoramp specialises in helping authors and publishers costeffectively enhance their online presence and increase exposure for their books via a mixture of digital pr, email marketing, blogger outreach and social media. Contact us and discover how we make indie authors newsworthy.
With so many book marketing strategies available to promote your book, its easy to get overwhelmed and have difficulty determining what to do and when to do it to give your book the best chance. You need to know what kind of promotion works best for your genre to maximize sales potential. Marketing self published book is our specialty, choose smith publicity today. Book marketing for selfpublished authors best strategies. As a first time author, get your book self published in just 3 easy steps talk to our book publishing experts, submit your manuscript or book sample, and choose your publishing plan or customize one for your book. Book marketing for authors self publishing through amazon and other retailers kindle edition by rutkowska, alinka. From firsttime, self published authors to new york times bestsellers, smith publicity promotes every genre, and has secured media coverage for authors and books with every top media outlet in the u. Follow the wise and considered words of advice from irish indie author orna ross, founderdirector of the alliance of independent authors alli, in her post selfpublishers. Selfpublished authors have no choice but to face up to the onerous task of promoting themselves and their books and having a marketing plan. Download it once and read it on your kindle device, pc, phones or tablets. Glossary of book marketing and publishing terms and industry services.
But if its your goal to reach readers other than friends and family, then self promotion is a must. However, if you dont get the following nine marketing strategy basics right first, you could be wasting a lot of your time, energy and money. Marketing selfpublished books explained in 9 basic steps. Our xlibris marketing consultants can advise you on which of our huge range of marketing services best fits your genre, personal goals, and marketing needs. There are hundreds of ways to market self published books. Yet despite the clear advantages of indie over traditional publishing, the prospect of diy publishing still scares the hell out of many writers. No firm knows more than smith publicity when it comes to effective book publicity, author marketing and positioning of self published books and authors. We are now offering complete book marketing services based on our 101 book marketing ideas. Self published authors need services to boost their marketing capabilities and to reach the broadest number of target audiences online.
And take this author quiz to find out your book marketing. This includes popular ways of marketing books, such as running social media ads, press releases, interviews, etc. Smith publicity has promoted more selfpublished books than any book publicity agency. View my childrens books and browse resources on diversity, literacy, and the joy of reading. Many self published authors have no interest in sales, advertising, or business in general, as they tend to be altruistically artistic. Book marketing consultant tim grahl defines your platform as whatever plan and methods you use to connect with readers and sell books. Book promotion book marketing services marketing a book. We work with committed self published and traditionally published authors who understand todays market requires a smart and strategic book promotion plan. Our author coach can guide you as you market your book. The ultimate book marketing timeline for indie authors ingramspark. This is a fullservice where we work within your budget to get the most out of your promotional dollar. Self published book marketing for authors smith publicity.
Listed below are some book marketing ideas and strategies that you should take into consideration while marketing your self published book on your own, 1. To be quite honest, most self published books sell very few copies. A collaboration with us is an investment in your long term success. Until you know how to market your books, dont pay for a book marketing service. If you write only because you love to, you wont need to bother with marketing. But if you are publishing by yourself and wish to be read by as many among your target audience as possible, you will have to learn an additional skillhow to market your books. In the case of firsttime authors with no name in the business, you should consider using amazons free book promotions.
On this page, youll find 1106 designs book marketing services. Book marketing for selfpublished authors 1106 design. The main reason behind this is the lack of marketing ties of self published authors. Here are several book marketing strategies indie authors can employ to help. In this guide, we reveal exactly how to strategize online marketing efforts for a self published book.
Authoramp book marketing services book marketing company. So how can you kick your book up in sales rankings and still stay within your budget. Tips for marketing selfpublished childrens books marketing selfpublished childrens books requires appealing to both kids and adults. Use features like bookmarks, note taking and highlighting while reading how i sold 80, 000 books. Marketing a book is a complex part of the overall publishing process and takes proper planning. For selfpublished authors, there are many book marketing strategies and tactics that can be employed, and while some may seem quite direct, or. Related posts 5 ways attending a publishing conference can help you succeed the people and posts of bookbabys independent authors conference making the most of writers conferences one writers conference can be all the catalyst you need how to use 100 print books to promote your self published book infographic book marketing tips for selfpublished authors. Traditional book marketing for selfpublished authors will rely heavily on social media presence, an author website, and word of mouth.